Category: OTT

Over the Top Platforms are named about devices that go ‘over’ a cable box to give the user TV content through the Internet connection.

Netflix

Netflix ventures into Ad-Tech

Netflix is set to revolutionize the advertising landscape with its in-house ad technology platform, scheduled for launch by the end of 2025. This move aims to provide advertisers with innovative ways to purchase ad space, measure campaign effectiveness, and understand viewer behavior on the streaming platform. The decision comes amidst the e...

Netflix

Netflix reaches 40mn users for ad-supported plan

Netflix said on Wednesday its ad-supported tier has reached 40 million global monthly active users, from 5 million a year earlier, a sign that its push to attract new users with the cheaper plan is paying off. The jump comes at a time when streaming companies are facing stiff competition and introducing bundles with their rivals to retain sub...

Dhawan Karenge

Shikhar Dhawan to host ‘Dhawan Karenge’ on JioCinema

Ace cricketer Shikhar Dhawan is all set to explore new horizons as he steps into the realm of hosting with his debut chat show, 'Dhawan Karenge', slated to premiere on May 20 exclusively on JioCinema Premium. This venture marks a significant milestone in Dhawan's career as he ventures beyond the cricket field into the realm of entertainment, ...