IPL: Numbers in line with estimates of Rs. 50k cr

Various brands feel IPL giving good returns on investments

With upsets galore in the ongoing IPL and some matches having nail-biting finishes, the cricket bonanza is not only generating heat for the viewers for brands too that are trying to cash in on the sports fever. A variety of brands have hopped onto the IPL bandwagon so that they can engage their consumers. In general, brands from food, lifest...


Anurag Thakur exhorts Netflix to help make India content production hub

Anurag Thakur exhorts Netflix to help make India content production hub

Information and Broadcasting Minister Anurag Thakur on Tuesday, while lauding the streaming platforms’ contribution in bringing stories from India to the world, urged Netflix to increase local productions that will help India become a major content and post-production hub. Speaking on Indian stories that inspire humanity and a long-term coll...


Mobile phone primary mode for consuming digital services: IT Minister

Mobile phone primary mode for consuming digital services: IT Minister

People at the bottom of the pyramid should be at the core of digitisation, Minister of Communications, and Electronics and Information Technology Ashwini Vaishnaw said, adding efforts are on to augment manufacturing of electronics and spread digitisation in the country. Addressing a session on "Leverage Digital Platforms to Build a Future-Rea...


ICC media rights tender soon; will allow b’cast-digital joint bids

ICC media rights tender soon; will allow b’cast-digital joint bids

Cricket’s global administrative body, ICC, is all set to float tenders for the media rights of events that are organised under its banner. While IPL cricket media rights tender, floated recently, is likely to create a mad rush for the rights and turn out to be a money-spinner for the Indian cricket board BCCI --- some say it can fetch rights ...


Cinema created an identity for India in the world: Anurag Thakur

Cinema created an identity for India in the world: Anurag Thakur

Cinema is India’s soft power, which has many benefits, and has helped in creation of an identity of the country abroad, Minister for Information and Broadcasting Anurag Thakur said Thursday. “Indian cinema is our country’s soft power, which rules the hearts of millions of people across the world,” Thakur said in Mumbai during a visit to the N...


Sreenivasan made Republic’s branded content head

Sreenivasan made Republic’s branded content head

Republic has appointed Anand Sreenivasan as National Head – Branded Content. Sreenivasan will be leading Fluid, which is the branded content vertical of the Republic Media Network. With an overall experience of more than 16 years, Sreenivasan has led media organizations like ZoomTV, UTV, Sony, and A+E | TV18. According to the press rele...