IPL: Numbers in line with estimates of Rs. 50k cr

Various brands feel IPL giving good returns on investments

With upsets galore in the ongoing IPL and some matches having nail-biting finishes, the cricket bonanza is not only generating heat for the viewers for brands too that are trying to cash in on the sports fever. A variety of brands have hopped onto the IPL bandwagon so that they can engage their consumers. In general, brands from food, lifest...


ICC media rights tender soon; will allow b’cast-digital joint bids

ICC media rights tender soon; will allow b’cast-digital joint bids

Cricket’s global administrative body, ICC, is all set to float tenders for the media rights of events that are organised under its banner. While IPL cricket media rights tender, floated recently, is likely to create a mad rush for the rights and turn out to be a money-spinner for the Indian cricket board BCCI --- some say it can fetch rights ...


BCCI floats tender for IPL media rights

BCCI floats tender for IPL media rights

The Board of Control for Cricket in India (BCCI) has floated the tender for Indian Premier League (IPL) media rights for the 2023-27  as the governing body is expecting a windfall with 10 teams in the fray. The cricket board said there will be an e-auction for the media rights— a first in the league’s history. According to media reports on...