YuppTV

YuppTV acquires digital rights for Asia Cup 2025

Cricket fans in Continental Europe and South East Asia are in for a treat as YuppTV has bagged the digital broadcasting rights for the Asia Cup 2025, promising to deliver every moment of the action live to audiences across more than 60 countries. The announcement was made through a press release issued by the platform, ANI reported. Uday Redd...


Amazon

Rivals Amazon, Netflix stitch advertising solution partnership

Amazon Ads and Netflix have announced a partnership that provides advertisers using Amazon DSP with direct access to Netflix's premium ad inventory in select countries. According to a Netflix statement, issued with Seattle and Los Gatos dateline, on September 10, the offering will be available in the United States, the United Kingdom, France,...


Birla Tyres

Birla Tyres unveils ‘Rolling with Champions’ campaign for Asia Cup 2025

Birla Tyres has announced its association as the Official Tyre Partner of the DP World Asia Cup 2025, marking the occasion with the launch of a new campaign film titled ‘Rolling with Champions’. The initiative celebrates the spirit of cricket while highlighting Birla’s legacy of strength, trust, and resilience. In a press release, the company...


Swift TV

Swift TV, Hoichoi join hands to redefine regional streaming

Swift TV, one of India’s fastest-growing Free Ad-Supported Streaming Television (FAST) platforms, has announced a strategic partnership with Hoichoi, the leading destination for Bengali and Hindi entertainment. The collaboration will bring Hoichoi’s acclaimed originals, movies, and series to Swift TV audiences at no cost, strengthening the platf...


Balaji Telefilms

Balaji Telefilms unveils family-first digital entertainment app ‘Kutingg’

Balaji Telefilms Limited has officially announced the launch of ‘Kutingg’, a family-first digital entertainment platform designed for today’s evolving content consumption habits. With this move, the studio signals the next phase in its digital expansion, reaffirming its role as one of India’s foremost pioneers in storytelling innovation. <...


Coolberg

Coolberg partners Prime Video for non-alcoholic beverage launch

In a unique crossover between digital entertainment and the FMCG space, Prime Video and Coolberg have announced their first collaboration for Amazon’s upcoming Original series ‘Do You Wanna Partner’. The lighthearted drama, centred on two women navigating their way through the male-dominated craft beer industry, will now extend its story off-...