Content - Indian Broadcasting World

Ranbir Kapoor is the new face of Hauser pens

Hindi film actor Ranbir Kapoor is now the brand ambassador for Hauser pens.

Flair Writing Industries Limited (FWIL)’s newest TVC for Hauser pens reflects ...

Hollywood star ScarJo takes legal steps against AI app’s ad

Hollywood star Scarlett Johansson has taken legal action against an AI app after its advertisement allegedly featured her name and likeness without her permission.

The 22-second advertisement was posted on X by Lis...

Fourth Dimension to host South India content meet

Fourth Dimension Media Solutions, renowned for its groundbreaking gatherings, is excited to unveil the inaugural South India Content Summit 2024. This exclusive event, scheduled to be held at the prestigious Grand Lalit Ashok in January 2024, is poised to be a milestone in understanding the rapid transfor...

Horowitz Research reveals ad perceptions’ effectiveness by age

Email (42 percent), followed by ads on live TV (32 percent), streamed shows (29 percent), direct mail (28 percent), YouTube and websites in general are considered the most effective advertising tactics among consumers overall, according to the ‘State of Media, Entertainment, and Tech: Consumer Engagement 2023’, a new...

Diwali festivities light up Disney World Resort Florida

In a first, Diwali festivities reverberated at Walt Disney World Resort in Florida as hundreds of dancers showcased the culture and heritage of India through performances in celebration of the festival of lights for a global audience at the iconic American destination....

Disney+ expands ad automation, measurement capabilities

Approaching the one-year anniversary of its ad-supported tier, Disney+ has doubled down on delivering deeper ways for advertisers to reach audiences at scale with the most flexible solutions in the industry.

Advanced audience ta...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!