Content - Indian Broadcasting World

Prasar Bharati adopting digital-first content strategy: Murugan

India’s public broadcaster Prasar Bharati has adopted a digital-first content strategy for its platforms, including the streaming service, which is indicative of the pubcaster’s changing business plans for distribution of its content and expand viewership base, Minister of State for Information & Broadcasting L M...

JioStar assembles 100+ experts for Men’s T20 WC 2026

As anticipation builds around the ICC Men’s T20 World Cup 2026, to be hosted across India and Sri Lanka, JioStar has announced what it calls its biggest-ever expert panel for an ICC tournament. The broadcaster is bringing together an expansive line-up of over 100 former players, champions and renowned voices to deliv...

Amazon does Alexa ad stunt featuring Chris ‘Thor’ Hemsworth

Now reporting to Amazon CEO Andy Jassy: Hollywood star Chris Hemsworth. The Australian ‘Thor’ actor appeared Thursday (Feb. 5) morning on Amazon’s official internal organizational chart, which was viewed by Reuters, with the title of ‘Chief Heartthrob’ for Alexa Devices, the organization overseeing Amazon’s ...

Bloomberg launches premium global video hub bringing all content under one roof

Bloomberg Media has rolled out a new premium digital video destination that brings together its live television, on-demand video, audio programming and originals into a single, unified experience. The revamped platform offers access to more than two million hours of Bloomberg TV, Bloomberg Originals and digital video content, available throug...

INNOCEAN renews global media partnership with Havas Media Network

INNOCEAN has renewed its global media mandate with Havas Media Network following an internal review covering all Hyundai Motor Group brands across key international markets. The renewal reinforces a long-standing partnership focused on delivering integrated, performance-driven media strategies for Hyundai, Kia and Genesis worldwide.

Balaji Telefilms launches Hoonur talent management arm

Balaji Telefilms has announced the launch of Hoonur, a dedicated talent management vertical under Balaji Telefilms Digital, marking a strategic expansion of the company’s integrated entertainment ecosystem. The move reinforces Balaji’s long-standing focus on nurturing artists, shaping careers and creating structured opportunities across televisi...

EXCLUSIVE PHOTOS

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!