storytelling

Innovative storytelling methods expected for India’s narrative in 2024

As the curtains rise on 2024, India's media and entertainment scene promises an extraordinary chapter. With a surge in digital media consumption, the country stands as the second-largest market globally, following China. The proliferation of smart TVs and affordable internet-enabled devices has empowered fans with an unprecedented array of ch...


Youth contribute $11 bn to social media ad revenue: Study

Youth contribute $11 bn to social media ad revenue: Study

Social media giants like Facebook, Instagram, Snapchat, TikTok, X (formerly Twitter), and YouTube collectively made nearly $11 billion in advertising revenue from US-based users younger than 18 years of age in 2022, a new study has revealed. In the study led by Harvard T.H. Chan School of Public Health,...