Korean director Yoo: Indian content on cusp of global popularity

Korean director Yoo: Indian content on cusp of global popularity

When you love something, you begin to understand it and then you truly see it, says ‘Extraordinary Attorney Woo’ director Yoo Insik, quoting a Korean proverb to explain the phenomenon that K-dramas and music have become world over. And he believes India is on the cusp of a similar global popularity wave.

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Nielsen

Nielsen Audience Segments integrates with Amazon DSP

Nielsen has announced that its industry-leading Audience Segments from the Nielsen Marketing Cloud (NMC) are now accessible across the Amazon Ads marketplace, including the Amazon DSP and the Amazon Marketing Cloud. The collaboration gives advertisers deeper, data-driven capabilities to reach specific audiences, deliver ads across multiple fo...