Category: Content

Bollywood: It is a common name for the Indian film Industry. It is a combination of Bombay and Hollywood. The city of Bombay, which is known as Mumbai today, is the Hindi film industry.

Hollywood: It is a US film industry in a neighborhood of Los Angeles, California where movies and Television series are made.

Tollywood: The Indian Telugu – language film industry, based in Hyderabad, Telangana.

Prasar Bharati

Prasar Bharati to stream German football tourney semis, final live

Football fans in India have exciting news. Indian national broadcaster Prasar Bharati’s streaming platform, WAVES OTT, in partnership with DFB-Pokal (German domestic football tournament), will stream the semi-final matches live on April 2 and 3, followed by the grand finale on May 24.

Will BCCI ban tobacco, alcohol, crypto promotions during IPL?

Will BCCI ban tobacco, alcohol, crypto promotions during IPL?

The Indian cricket board BCCI is setting out the roadmap for eventual banning of any form of tobacco, alcohol and crypto currency promotions. Whether such a ban will also impact the media rights holders and in what way is still unclear.

According to a PTI report yesterday, the Board ...

India antitrust body raids offices of global ad agencies, IBDF

India antitrust body raids offices of global ad agencies, IBDF

The Indian antitrust body has raided the offices of many global advertising giants, including GroupM, Publicis, Dentsu and Interpublic Group, and a broadcasters' industry group over alleged price collusion, people with direct knowledge told Reuters yesterday.

Officers of the Competit...

influencer

Zeefluence to revolutionize influencer marketing

In a digital-first world where brands compete fiercely for consumer attention, influencer marketing is no longer about just creating content—it’s about driving measurable impact. Zee Media Corporation Limited (ZMCL) and IndiaDotcom Digital Private Limited (IDPL) are proud to announce Zeefluence, a revolutionary influencer marketing platform desi...