Ads on Prime Video are here! It starts in India from June 17

Ads on Prime Video are here! It starts in India from June 17

Experts have been saying for some time now that OTT platforms are looking more and more like linear TV or what they describe as the ‘linearisation of streaming’ --- including dropping weekly episodes as on cable TV of yore to carrying ads in between shows.

So, it wasn’t much of a sur...


Prime Video showcases exciting titles at annual upfront

Prime Video showcases exciting titles at annual upfront

Prime Video today gave audiences and advertisers a glimpse into the future of entertainment at Amazon’s annual Upfront Presentation. With an exciting mix of new series announcements, highly anticipated renewals, and A-list celebrity appearances, the showcase highlighted Amazon’s growing clout in entertainment, liv...


FOX unveils in US new streaming service FOX One

FOX unveils in US new streaming service FOX One

Fox Corporation yesterday introduced FOX One, its wholly-owned direct to consumer streaming service, in the US. FOX One will bring all of FOX’s leading news, sports and entertainment branded content together in one dynamic streaming platform.

For the first time, cord-cutters and cord...