Content - Indian Broadcasting World

Adobe, YouTube join hands to empower creators with new content creation tools

In a major move aimed at transforming the creator ecosystem, Adobe and YouTube have announced a global partnership designed to help creators produce high-quality content and expand their audiences. The announcement was made at Adobe MAX, the world’s larges...

Swastik launches cultural storytelling FAST channel

Swastik Stories, the creative powerhouse behind some of India’s most celebrated mythological and historical dramas, has announced the launch of India’s first cultural storytelling and entertainment FAST (free ad-supported streaming TV) channel, which, it claimed, is a digital destination where India’s history, values...

Are in-game ads better than traditional digital media? Probably, yes

Frameplay, an in-game advertising leader, released research with Happydemics demonstrating in-game advertising's superior performance versus traditional digital channels.

According to a media statement from Frameplay earlier this week, the analysis draws from 173 in-

Ravie Dubey teases major announcement from Dreamiyata

Actor-producer Ravie Dubey has sparked buzz across the entertainment industry with a cryptic Instagram post hinting at a major announcement from his production house, Dreamiyata. The post, captioned simply “Save the date,” featured a prominent date alongside the brand name ‘Dreamiyata,’ leaving fans and industry watchers speculating about wha...

Nimrit Kaur Ahluwalia to make OTT debut with mystery drama series

After making an impressive transition to the big screen with her Punjabi debut ‘Shaunki Sardar’ opposite singer-actor Guru Randhawa earlier this year, popular television actor Nimrit Kaur Ahluwalia is all set to explore the digital space. The actress, known f...

Story TV launches ‘Sach Ya Kalesh’, hosted by Sima Taparia

Story TV by Eloelo Group, India’s leading microdrama platform with over 2 crore users and home to more than 300 microdramas, is set to make history with the launch of India’s first-ever microdrama reality show titled ‘Sach Ya Kalesh’. The non-fiction reality series introduces a pioneering new format in Indian entertainment — a candid, vertica...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!