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‘Bigg Boss Malayalam’ S7 has made a historic start on JioHotstar, delivering the biggest season opening ever for the popular reality show. Hosted by Mohanlal, the launch weekend was packed with high-voltage drama, standout moments, and engaging interactive features that drew audiences in. The opening weekend alone clocked 12.6 crore minutes of cumulative watch time — a remarkable 225 percent surge compared to previous seasons.
According to a press release, JioHotstar said the new season has been designed to offer fans an immersive viewing experience. Along with the daily episodes, the platform is offering 24×7 live feeds, live chats, polls, behind-the-scenes exclusives, and a dedicated Fanzone. Gamification elements have further amplified participation, with the show witnessing unprecedented audience engagement and a broader reach than ever before.
Krishnan Kutty, Head of Cluster, Entertainment (South) at JioStar, said, “The opening success of the season is a clear indicator of how entertainment consumption is headed in India. The exponential growth of 210 percent viewership compared to the previous two seasons underscores how audiences today seek deeper engagement, interactivity, and access beyond the main episode. The interactive features, especially Live Chat, have enriched the viewing experience, encouraging real-time participation and creating a vibrant community around the show. We look forward to building on this momentum as the season progresses.”
The platform also revealed that Connected TV accounted for nearly 30 percent of the opening watch time — a 154 percent surge over the last two seasons — signalling a strong audience shift towards large-screen, immersive viewing.
‘Bigg Boss Malayalam’ S7 is presented by MyG Digital; co-presented by Berger Paints and Healthy Grocer; co-powered by Sunrich Refined Sunflower Oil and MYK Laticrete. Other sponsors include Regal Jewellers and Merino Laminates as Special Partners, Dazzler Etertna as Beauty Partner, and Cera as Associate Sponsor.
The record-breaking launch reaffirms JioHotstar’s position as a leader in delivering large-scale entertainment experiences, catering to diverse audiences across languages and devices, and setting new benchmarks in interactive viewing.
