Commemorating India’s 75th Constitution Day, BIG FM, a prominent radio network, launches ‘BIG Indiagram 3.0’—an innovative venture spotlighting virtual Jhankis of India.

This Republic Day, the campaign champions unity through technology, employing Artificial Intelligence (AI) to foster cultural connections and creativity.

According to the company’s press release, the initiative underscores #MeraWalaBharat, advocating ‘One India, My India,’ aiming to intertwine modernity with the nation’s regal heritage.

Participants can upload personal photos on the campaign’s official website, leveraging AI algorithms to craft collages intertwining their images with iconic landmarks. The platform also offers quizzes and encourages users to vote and rank each other’s Jhankis, enhancing interactivity.

Sunil Kumaran, COO of BIG FM, emphasizes, “Through BIG Indiagram 3.0, we strive to amplify cultural narratives, fostering pride and celebrating India’s diverse expressions. We aim to bridge tradition with innovation using technology, ensuring India’s rich heritage echoes for generations.”

Five winners, representing distinct regions and creative visions, will be honored with full-scale Jhankis, announced at the Northern Command – Indian Army Headquarters in Delhi. An exhibition will display montage pictures of participants’ Jhankis, acknowledging their contributions.