As Diwali approaches, shopping excitement is at its peak across India, and BIG FM, one of the country’s leading radio networks, is back with the third season of its unique campaign, ‘Super Duper Dhamaka’.

This season, Bollywood star Sonakshi Sinha joins the festivities as the face of the campaign, which aims to create a festive buzz and turn local shopping into a joyful extravaganza filled with exciting offers, memorable experiences, and unbeatable deals—all while supporting local businesses, the radio network said in a press release.

Designed to provide small-scale retailers with a platform that enhances their reach and drives real sales, Super Duper Dhamaka transforms shopping into a fun and rewarding experience for consumers. The campaign not only emphasizes the uniqueness of local shopping but also celebrates it with a touch of Bollywood magic. The festive period presents a perfect opportunity for consumers to take advantage of significant deals offered by retailers.

Sunil Kumaran, COO of BIG FM, expressed his enthusiasm, stating, “After the great success of the first two seasons, we are excited to launch Season 3 of Super Duper Dhamaka with Sonakshi Sinha. Our endeavour has always been to provide small-scale retailers with a powerful platform to extend their reach and boost sales while bringing joy and great deals to shoppers. Given Sonakshi’s incredible influence, we are thrilled to have her onboard to support this cause, and we look forward to an amazing response this festive season. Furthermore, this initiative aligns with BIG FM’s commitment to staying deeply rooted in local communities, ensuring we engage with our listeners and preserve the authenticity of their shopping experiences.”

Sonakshi Sinha also shared her excitement about the collaboration, saying, “I am thrilled to join hands with BIG FM for their innovative campaign Super Duper Dhamaka Season 3, which not only supports local retailers but also brings great deals to shoppers during the festive season. Diwali is all about celebration, and this campaign perfectly captures that spirit by ensuring great deals for shoppers and better footfall for local retailers. The idea of empowering local businesses is something I am excited to support.”

The previous two seasons of Super Duper Dhamaka featured well-known actors Govinda and Sonu Sood, garnering an impressive radio reach of up to 47 million listeners. Season 3 of the campaign will be extensively promoted on-air and across BIG FM’s digital and social media platforms, ensuring widespread engagement this festive season.