BIG FM launches digital content platform BIG Live

BIG FM has officially launched BIG Live, a digital-first content platform that promises to deliver credible, curated, and culturally-relevant content across diverse categories. The new initiative positions itself as a premium destination for audiences seeking well-rounded, engaging storytelling that fuels everyday aspirations and lifestyle needs.

According to an IANS report, BIG Live will offer content spanning multiple verticals, including real estate, automobile, health and wellness, entertainment, travel, food, fashion, finance, technology, and jewellery.

Staying aligned with BIG FM’s brand ethos of ‘Enriching Everyday Life’, the platform aims to be more than just an information outlet. With its tagline, ‘Fuel Your Life’ BIG Live is designed to empower users with meaningful insights and real-world value across sectors that influence daily decisions.

Commenting on the launch, Abe Thomas, CEO of BIG FM, said, “BIG Live is a natural extension of BIG FM’s content leadership and deep audience understanding. With this platform, we are moving beyond audio to offer diversified, high-quality digital content that informs and engages. Today’s audience craves more than just information—they seek fuel for their ambitions.

“BIG Live is designed to deliver just that. For advertisers, it opens a powerful new channel to reach focused audiences through contextual, high-impact campaigns, backed by our proven sales strength and market trust.”

Further elaborating on the platform’s vision, Sunil Kumaran, COO, BIG FM, shared, “We are thrilled to introduce BIG Live, a vibrant digital platform designed for users who aspire to stay smart, sharp and ahead of the curve. With this platform, we are presenting a content ecosystem where radio and digital come together to create a media brand that inspires and influences.”

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Quote-UnQuote

“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!