BIG FM has officially launched BIG Live, a digital-first content platform that promises to deliver credible, curated, and culturally-relevant content across diverse categories. The new initiative positions itself as a premium destination for audiences seeking well-rounded, engaging storytelling that fuels everyday aspirations and lifestyle needs.

According to an IANS report, BIG Live will offer content spanning multiple verticals, including real estate, automobile, health and wellness, entertainment, travel, food, fashion, finance, technology, and jewellery.

Staying aligned with BIG FM’s brand ethos of  ‘Enriching Everyday Life’, the platform aims to be more than just an information outlet. With its tagline, ‘Fuel Your Life’ BIG Live is designed to empower users with meaningful insights and real-world value across sectors that influence daily decisions.

Commenting on the launch, Abe Thomas, CEO of BIG FM, said, “BIG Live is a natural extension of BIG FM’s content leadership and deep audience understanding. With this platform, we are moving beyond audio to offer diversified, high-quality digital content that informs and engages. Today’s audience craves more than just information—they seek fuel for their ambitions.

“BIG Live is designed to deliver just that. For advertisers, it opens a powerful new channel to reach focused audiences through contextual, high-impact campaigns, backed by our proven sales strength and market trust.”

Further elaborating on the platform’s vision, Sunil Kumaran, COO, BIG FM, shared, “We are thrilled to introduce BIG Live, a vibrant digital platform designed for users who aspire to stay smart, sharp and ahead of the curve. With this platform, we are presenting a content ecosystem where radio and digital come together to create a media brand that inspires and influences.”