‘Bethlehem Kudumba Unit’, starring Nivin Pauly and Mamitha Baiju, has recorded the highest first-day watch-time for a movie on JioHotstar, setting a new benchmark for film launches on the streaming platform.

Premiered on October 2, 2026, the romantic comedy-drama is available in Malayalam, Tamil, Telugu, Kannada and Hindi. The film has received a strong audience response across languages following its theatrical release.

Commenting on the milestone, Krishnan Kutty, Head, Entertainment Business, South Cluster, JioStar, said, “The response to Bethlehem Kudumba Unit is a great example of how a strong story can travel seamlessly across languages and markets. Its day one performance on JioHotstar reflects the growing appetite for South Indian stories among audiences across the country. The strong response from both viewers and brands further demonstrates the opportunity that compelling regional content can create at scale.”

Actor Nivin Pauly also expressed his gratitude for the response to the film, saying, “As an actor, there’s no greater joy than seeing your film connect with audiences. The love Bethlehem Kudumba Unit has received on JioHotstar has been truly overwhelming. What makes it even more special is how the film has travelled beyond Malayalam, finding love and acceptance across languages, regions and cultures. It’s a beautiful reminder that good stories have no boundaries. My heartfelt thanks to everyone who has watched, embraced and celebrated our film. This love means the world to us!”

The film has also attracted more than 30 brand partners across different states, reflecting advertiser interest in its multi-language reach. Sathya Agencies has joined as the Co-Powered By Partner, while Jos Alukkas and MyG have come on board as Special Partners.

Directed by Girish A.D., ‘Bethlehem Kudumba Unit’ follows Justin, a bachelor whose routine takes an unexpected turn when Ashley and her family move in next door. The film blends romance and comedy with a family-drama storyline.

The film is now streaming exclusively on JioHotstar in Malayalam, Tamil, Telugu, Kannada and Hindi.