BARC Rating 44th Week: Sun TV regains first spot in all genres

Broadcasting Audience Research Council (BARC) 44th Week (30th October – 5th November 2021) has released its report.

In India, Sun TV has regained the first spot in the top 10 channels across genres (All India 2+) replacing Star Plus which was the most viewed channel last week, the channel registered 3226.18 impressions. Followed by Star Sports 1 Hindi and Star Plus on second and third spot with 2832.51, 2504.93 impressions respectively.

Star Maa is still on the same fourth spot with 2471.82 impressions, taking with Star Utsav and Star Vijay on fifth and sixth spot with 2178.78 and 1726.76 impressions which remains Colors on the seventh spot with 1671.76 impressions respectively.

Sony Sab is still on the eighth spot with 1628.31 impressions, alongside Zee TV and Zee Telugu on the ninth and tenth spot with 1520.1 and 1477.23 impressions respectively.

In Hindi Speaking Market (HSM), after many weeks Star Sports 1 Hindi is the top channel with 2784.69 impressions, which has led the Star Plus on the second spot with 2404.58 impressions, alongside Star Utsav, Colors, and Sony Sab on the third, fourth and fifth spot with 2173.76, 1637.01, and n1598.26 impressions respectively.

Sun TV has also led with the first spot in the South Market with 3215.53 impressions, followed by Star Maa, Star Vijay on the second and third spots with 2410.63 and 1724.12 impressions respectively.

Zee Telugu and Zee Kannada have remained the same with their fourth and fifth spots having 1443.85 and 1261.65 impressions respectively.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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BARC Rating 44th Week: Sun TV regains first spot in all genres

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