BARC Rating 41st Week: SUN TV maintains lead position in all genres

Broadcasting Audience Research Council (BARC) 41st Week (9th October – 15th October 2021) has released its report.

In India, Sun TV is continued to dominate the list of top 10 channels for the past two weeks across all genres (All India 2+), the channel registered 2844.7 impressions. Followed by Star Plus with the second spot with 2506.37 impressions, and Star Maa bagged the third spot with 2348.62 impressions respectively.

Star Sports 1 Hindi has led back to the fourth spot with 2087.08 impressions, Star Vijay is still on the same fifth spot with 2053.19 impressions, followed by Star Utsav on the sixth spot with 2048.12 impressions respectively.

Colors are still on the seventh spot with 1836.35 impressions along with Sony Sab on the eighth spot with 1817.79 impressions, entering Zee Kannada on the ninth spot with 1572.42 impressions which lea back to Zee Telugu on the tenth spot with 1458.4 impressions respectively.

In Hindi Speaking Market (HSM), Star Plus is still on the top five channels this week with 2429.28 impressions, alongside Star Utsav and Star Sports 1 Hindi on the second and third spot with 2041.71 and 2039.58 impressions. Colors and Sony Sab is in the fourth and fifth spot with 1798.03 and 1775.79 impressions respectively.

Sun TV has also led with the first spot in the South Market with 2837.61 impressions, followed by Star Maa, Star Vijay on the second and third spots with 2285.25 and 2049.8 impressions respectively.

Zee Kannada and Zee Telugu have remained the same with their fourth and fifth spots having 1560.39 and 1429.28 impressions respectively.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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BARC Rating 41st Week: SUN TV maintains lead position in all genres

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