Sony YAY!

Sony YAY! launches ‘Ani-mazing’

In a move that’s sure to excite anime fans across India, Sony YAY! has announced the launch of a brand-new action-packed anime block titled ‘Ani-mazing’, promising an exhilarating nightly dose of global anime hits starting 9 pm every day. Curated for both young...


Zee Talkies

Zee Talkies turns Ashadhi Wari into powerful brand connect with 40mn devotees

Zee Talkies is set to once again celebrate Maharashtra’s most spiritually significant event with the seventh edition of ‘Zee Talkies Cha Ashadhi Sohala’, transforming the sacred Ashadhi Wari pilgrimage into a high-impact moment for cultural engagement and brand storytelling. The channel’s initiative merges devotion, entertainment, and innovat...


Paramount

Paramount ends 20-year ties With WPP Media

In a move that has left many within the media and entertainment industry stunned, Paramount has abruptly ended its two-decade-long partnership with WPP Media—formerly GroupM—marking a dramatic shift in its advertising strategy. The decision, described as...


RCB

As RCB clinches maiden IPL title, JioHotstar hits record 62cr views

After nearly two decades of heartbreaks and near-misses, Royal Challengers Bangalore (RCB) finally etched their name in IPL history by winning their first-ever Indian Premier League title. The emotional, high-octane final against Punjab Kings (PBKS) saw not just an intense battle on the field but also a staggering digital milestone—JioHotstar...