JioStar–Nielsen study redefines cross-screen advertising during IPL 2025

JioStar–Nielsen study redefines cross-screen advertising during IPL 2025

JioStar in collaboration with Nielsen has unveiled the findings of its first-ever Cross-Screen Measurement Study conducted during TATA IPL 2025. The study, which examined audience behaviour across Linear TV (LTV), Connected TV (CTV) and mobile, delivers unprecedented clarity on how consumers engage with live sports across platforms. Accord...


Star Pravah

Star Pravah brings ‘Savitribai Phule’s inspiring story from Jan 5

Star Pravah is set to premiere its next landmark historical series, ‘Mi Savitribai Jyotirao Phule’, a powerful retelling of the life and legacy of Krantijyoti Savitribai Phule, India’s first woman educator and one of the most influential social reformers of the 19th century. According to a press release, the show, starring Madhurani ...


CNBC

CNBC-TV18’s ‘Future Female Forward’ being hosted in Delhi today

CNBC-TV18’s flagship initiative ‘Future Female Forward’ is set to make its New Delhi debut, with the State Chapter scheduled for November 25, 2025. After successful editions in Mumbai and Bengaluru, the third season now comes to the Capital, deepening the conversation around gender parity, leadership and inclusive growth. Accordin...


Paramount, Comcast, Netflix in bidding race to acquire WBD

Paramount, Comcast, Netflix in bidding race to acquire WBD

Warner Bros Discovery has received initial buyout offers from industry giants Paramount Skydance, Comcast and Netflix, signalling the beginning of what could become one of Hollywood’s most significant consolidation moves in recent years.

The bidding process, confirmed by a source fam...