Kuku-TV

Kuku TV launches #DhoniWatchesKukuTV campaign

In a first-of-its-kind moment for India’s digital entertainment space, Kuku TV has brought together over 77 leading actors for a large-scale social media campaign, #DhoniWatchesKukuTV, celebrating Mahendra Singh Dhoni’s association with the platform. The initiative marks one of the biggest ...


CBC

Moves afoot to empanel OTT platforms for govt. ads

The government has taken a significant step towards integrating streaming platforms into its advertising ecosystem by opening financial bids for the empanelment of over-the-top (OTT) platforms. The move is part of a broader strategy to strengthen digital outreach and streamline how government campaigns are delivered across emerging media channel...