Flipkart launches new campaign

Flipkart launches new campaign

Flipkart, India’s homegrown e-commerce marketplace, has launched three new ad films under its ongoing campaign entitled #BachonKaKhel to highlight the industry-first benefits and policies introduced for 4.2 lakh sellers. In April, Flipkart introduced a slew of marketplace policy changes and new capabilities under Flipkart EDGE, as a part of i...


Instagram launches new feature on missing kids

Instagram launches new feature on missing kids

Photo-sharing platform Instagram on Wednesday said it is launching an ‘alert’ feature to help find missing children. The photo-sharing app has partnered with various organisations globally to set up the feature. The feature will display details about missing children on users’ Instagram feed if they are in a specific area where an active s...


Netflix celebrates LGBTQ+ storytelling with new releases

Netflix celebrates LGBTQ+ storytelling with new releases

Celebrating the pride month Netflix revealed a slew of offerings shining a spotlight on the diverse spectrum of LGBTQ+ stories, identities, and self-expression with their new collection, Shine With Pride. With over 460 titles, the collection features impactful documentaries, dramas, and comedies including ‘<...


WB Pics head to quit; MGM chief replaced him

WB Pics head to quit; MGM chief replaced him

Warner Bros Pictures Group Chairman Toby Emmerich is stepping down, the company announced Wednesday, as Warner Bros Discovery CEO David Zaslav puts his imprimatur on the newly formed media company. Emmerich has served as chairman studio since 2018, the year the studio had its greatest box office success, fuelled by such hits as ‘Aquaman’, ‘Fa...


NBF launches Digital News Federation (DNF) to give impetus to online platforms

NBF writes to MIB Minister on landing page, audience data

The News Broadcasters Federation, an industry body of TV news channels, has bemoaned --- in a letter to Minister of Information and Broadcasting Anurag Thakur --- lack of action on the part of Broadcast Audience Research Council India (BARC India) to smoothen out alleged viewership  data distortions because of landin...