Zee Sarthak launches a new campaign, brand identity

Zee Sarthak launches a new campaign, brand identity

Leading Odia entertainment channel, Zee Sarthak, has unveiled a new campaign that pays ode to the women of Odisha. The brand new identity of the channel aims to celebrate the uniqueness of Odias and celebrate ZEEL’s long-standing association with its audiences. The high-octane campaign has been launched on the Zee Sarthak channel and will be ...


Prime Video to premiere ‘Modern Love Hyderabad’ July 8

Prime Video to premiere ‘Modern Love Hyderabad’ July 8

Buoyed by the success of the recently released ‘Modern Love Mumbai’, Prime Video has announced that ‘Modern Love Hyderabad’ will premiere globally on July 8. A SIC Productions, the new Telugu Amazon Original series is produced by well-acclaimed creator Elahe Hiptoola with Nagesh Kukunoor as the s...


India media consumer spend growth likely at 9% CAGR: PwC

India media consumer spend growth likely at 9% CAGR: PwC

The global entertainment & media (E&M) industry surged ahead last year, strongly outpacing overall global economic growth.  Following a pandemic-related 2.3% decline in 2020, E&M revenue rose a strong 10.4 percent in 2021, from $2.12 trillion to $2.34 trillion, a recently released PwC study said.


Ofcom directs BBC to enhance audience transparency

Ofcom directs BBC to enhance audience transparency

Too many people lack confidence in BBC complaints process, which must improve, Ofcom said Wednesday, adding audiences consistently rate it less favourably for impartiality.

To make that happen, the British media regulator has also introduced new regulation to make the BBC more transp...


Meta, MS, others form metaverse standards body sans Apple

Meta, MS, others form metaverse standards body sans Apple

Meta, Microsoft and other tech giants racing to build the emerging metaverse concept have formed a group to foster development of industry standards that would make the companies' nascent digital worlds compatible with each other.

Participants in the Metaverse Standards Forum include...


‘Radhe Shyam’ world TV premiere on Zee Telugu

‘Radhe Shyam’ world TV premiere on Zee Telugu

Zee Telugu from the ZEEL family is set to entice its audience with the World Television Premiere highly-anticipated movie ‘Radhe Shyam’. The romantic period drama will premiere on June 26 at 6:00 pm. Starring Prabhas and Pooja Hegde in the lead role. Touted to be India’s most expensive romantic genre film, this unique story, set in the ...