BARC 12th Week: Sun TV leads in all genres

BARC Rating 27th Week: Sun TV maintains lead position in all genres

Broadcasting Audience Research Council (BARC) 27th Week (2nd July – 8th July 2022) has released its report. Sun TV continues to dominate the list of top 10 channels for the past few weeks across all genres (All India 2+), the channel registered 2423.43 impressions. Star Maa is in the second spot with2359.49 impressions, and Star Plus bagge...


Musk

Twitter sues Elon Musk for cancelling deal

Twitter sued Tesla CEO Elon Musk on Tuesday, trying to force him to complete his $44 billion takeovers of the social media company by accusing him of “outlandish” and “bad faith” actions that have caused the platform irreparable harm and “wreaked havoc” on its stock price. Back in April, Musk pledged to pay $54.20 a share for Twitter, which a...


India SVOD revenue to reach $2.7 bn by ’26: GlobalData

India SVOD revenue to reach $2.7 bn by ’26: GlobalData

The subscription video on demand (SVOD) service revenue in India is expected to grow at a compound annual growth rate (CAGR) of 15.5 percent from $1.3 billion in 2021 to $2.7 billion in 2026, driven by solid growth in SVOD subscriptions and an increase in unique SVOD household penetration, according to GlobalData, a ...


Google

Alphabet to slow down personnel hiring for ’22

Alphabet Inc. said on Wednesday it would slow the pace of hiring for the rest of the year, the latest company to make such a move as decades-high inflation and the fallout from the Ukraine crisis pressure businesses. The announcement aligns the parent of search giant Google with other major tech companies, including Uber Technologies Inc. and...


Disney, Trade Desk in pact for advertising solutions

Disney, Trade Desk in pact for advertising solutions

Disney Advertising and global advertising technology company The Trade Desk have reached a landmark agreement to power greater audience activation at scale programmatically.

This expanded deal marks yet another step toward transforming how advertisers access Disney’s portfolio of pre...