Dhamaal with ‘Pati Patni Aur Panga’ S2 has recorded 16.94 million unique viewers on JioHotstar during its opening window from October 10 to 13, 2026, according to viewership data released by Chrome DM COTT, India’s OTT audience measurement platform.
Hosted by Sonali Bendre Behl and Munawar Faruqui, the celebrity couples reality show features seven celebrity couples. New episodes stream every Saturday and Sunday at 9 pm on JioHotstar, with the show also simulcasting on COLORS. The reported figures reflect digital viewership on JioHotstar alone.
Female audiences accounted for 10.13 million viewers, representing 60 percent of the total, while male viewers contributed 6.81 million, or 40 percent. Women aged 25–35 formed the largest audience segment, recording 4.83 million viewers, nearly double the 2.52 million recorded among men in the same age group.
Women aged 25–35 lead viewership
The F 25–35 cohort contributed more than a quarter of the show’s total reach. Female viewers aged 18–24 followed with 2.25 million, while the F 35+ segment recorded 1.99 million viewers. Among male audiences, the 18–24 age group contributed 1.96 million viewers, followed by the 35+ segment at 1.51 million and viewers below 18 at 0.82 million.
Across both genders, the 25–35 age group accounted for 7.35 million viewers, representing 43% of the total reach. Audiences aged 35 and above contributed 3.50 million, or 21 percent of viewership, reflecting the show’s appeal among older audiences as well.
Maharashtra leads state-wise viewership
Maharashtra topped the state-wise viewership chart with 3.87 million viewers, followed by Uttar Pradesh at 2.48 million and Delhi NCR at 1.87 million. Rajasthan recorded 1.12 million viewers, while Madhya Pradesh contributed 0.89 million.
The three leading markets together accounted for 8.22 million viewers, or approximately 49 percent of the total reach. Meanwhile, the Rest of India category contributed 6.71 million viewers, representing 40 percent of the audience, indicating a wider distribution beyond the leading tracked markets.
Mobile accounts for 48% of viewership
Mobile devices accounted for 8.10 million viewers, or 48 percent of the total reach, while connected TV (CTV) contributed 5.28 million, representing 31 percent. Another 3.56 million viewers watched across both device categories, accounting for approximately 21 percent of the reported reach.
The CTV contribution highlights the role of large-screen viewing in the show’s opening performance, particularly given its weekend 9 pm streaming slot.
Commenting on the findings, Pankaj Krishna said the show’s opening reach was notable, but the demographic concentration stood out in particular. He highlighted the 4.83 million viewers in the F 25–35 segment, noting that the group’s strong representation aligned with the show’s married-couples format.
Krishna also pointed to the 3.50 million viewers aged 35 and above as a notable audience share. He clarified that the 16.94 million figure represents JioHotstar viewership alone, as the show also airs on COLORS, meaning the combined audience across the two platforms is not reflected in the reported digital figure.
The opening-window data provides an early picture of the show’s audience profile, with women aged 25–35 emerging as its strongest demographic and mobile remaining the leading device category, followed by connected TV.
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