WhatsApp launches hyper-local messaging campaign

WhatsApp launches hyper-local messaging campaign

WhatsApp has expanded its push towards inclusive digital communication with the rollout of the second phase of its India-focused initiative aimed at users who face barriers to text-based messaging.

The latest phase sharpens the platform’s focus on rural and semi-literate communities,...


Ofcom identifies 15 CTV platforms for PSB’s wider distribution

Ofcom identifies 15 CTV platforms for PSB’s wider distribution

British communications regulator Ofcom is recommending to the United Kingdom’s government that 15 connected TV platforms, known as television selection services, should be designated by officials as it is critical viewers can easily find and discover the diverse range of high-quality content that public service broad...


Zee Telugu to premiere ‘Lakshmi Raave Maa Intiki’ Dec. 22

Zee Telugu to premiere ‘Lakshmi Raave Maa Intiki’ Dec. 22

Zee Telugu is set to strengthen its fiction lineup with the launch of ‘Lakshmi Raave Maa Intiki’, a new daily drama that blends a youthful love story with themes of cultural contrast, family conflict and emotional resilience.

The show will premiere on December 22 and air eve...


UK to review BBC’s funding; looks to ‘future-proof’ b’caster

UK to review BBC’s funding; looks to ‘future-proof’ b’caster

Britain launched a review into the BBC's funding yesterday, seeking to "future-proof" the broadcaster which is reeling from a lawsuit launched by US President Donald Trump who sued the broadcaster for up to $10 billion in damages over edited clips of a speech, which, he said defamed him, according to a filing in a Mi...