India Today Group launches FAST news channel Tak 360

India Today Group launches FAST news channel Tak 360

India Today Group’s Tak Network has expanded its digital news footprint with the launch of Tak 360, a FAST (free ad-supported television) news channel aimed at viewers consuming content across connected and digital platforms. The new channel has been designed to cater to the rising demand for real-time, multi-genre n...


Zee24 Taas rolls out 72-hour coverage for M’rashtra civic polls

Zee24 Taas rolls out 72-hour coverage for M’rashtra civic polls

Zee24 Taas is set to intensify its election reporting with a high-impact initiative titled ‘72 Hours | 72 Reporters | Non-Stop Coverage’, aimed at delivering uninterrupted, on-ground coverage of the ongoing municipal elections across Maharashtra. As polling, counting and result trends unfold simultaneously a...


Tamil ZEE5 sharpens thriller focus with strong 2026 slate

Tamil ZEE5 sharpens thriller focus with strong 2026 slate

Tamil ZEE5 has entered 2026 with a clearly defined programming strategy, placing thrillers and high-engagement entertainment at the centre of its content roadmap. The platform has unveiled a packed lineup of films and original series, alongside a festive Pongal brand campaign, as it looks to deepen viewer engagement amid rising competition in th...