Atlas Media announces its latest IP ‘Politicians Vs Cinestars League’

Atlas Media has revealed its newest IP, “Politician vs Cinestars League.”

The “Politician Vs Cinestars League” is expected to bring together entertainment and sportsmanship. These events will take place in various locations across India, adding diversity and regional representation to the league.

Moses Chinappa, Managing Director of Atlas Media, expressed great enthusiasm for the “Politician Vs Cinestars League.” He claimed that the company’s dedicated team had put in extensive research and hard work to develop this IP, which promises to be an intriguing and exciting model.

Amar Dixit, the CEO of Atlas Media, revealed that the league will be organised across multiple locations in India, featuring politicians and cine stars from all states. This endeavor aims to bring together renowned figures from both the political sphere and the film industry into the single most popular sports platform – Cricket.

Pankaj Kesari, an actor from the Telugu film industry and the Head of Atlas Media Film Division, provided further insights into the league. He shared that the league is scheduled to kick off from upcoming winter season, “promising an exhilarating experience for participants and viewers alike, The league will be broadcasted on Television channels and it will also be streamed on digital platforms.”

The “Politician Vs Cinestars League” brings together politicians and movie stars to allow these influential figures to interact, collaborate, and engage with the public on a sports platform.

The IP aims to create a fusion of politics and cinema by showcasing the talents of politicians and movie stars while also providing a platform for cross-cultural exchange and audience engagement.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Atlas Media announces its latest IP ‘Politicians Vs Cinestars League’

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