In a significant step into the sports ecosystem, Asianet News has announced its official entry into the world of Kabaddi as the proud sponsor of the Tamil Lion and Tamil Lioness teams.

The move marks a notable expansion of the media house’s engagement with regional audiences through grassroots-level sporting talent and cultural connect.

As per an official LinkedIn, Asianet News will lend its branding and promotional might to support the men’s and women’s Kabaddi teams from Tamil Nadu in upcoming national-level tournaments. With a legacy rooted in regional storytelling and strong public influence across South India, Asianet’s sponsorship is expected to uplift the visibility and competitiveness of the Tamil Lion and Lioness squads on a national stage.

The Kabaddi teams, comprising some of the most promising talent from the state, will now don new jerseys emblazoned with Asianet News branding as they gear up for tournaments across the country. The collaboration not only promises enhanced training facilities and exposure for the players, but also introduces a new dynamic where regional sports and news media converge to empower youth through recognition and opportunity.

Kabaddi, with its indigenous roots and rising national profile, has witnessed a revival in recent years—thanks to leagues, digital coverage, and local support. By backing the Tamil Lion and Lioness teams, Asianet News joins a growing list of corporate sponsors realizing the sport’s cultural importance and mass following, especially in Tamil Nadu.

This development also hints at a broader strategy by Asianet News to merge news, youth engagement, and sport under one umbrella—leveraging its influence to build a deeper community impact. The teams are expected to unveil their new kits and participate in a formal launch event ahead of the tournament season kickoff.