Publicis Groupe has appointed Amy Armstrong as its Chief Revenue Officer, effective March 1, 2025. In her new role, Armstrong will connect the sales organizations across the Groupe’s Connected Media businesses, including Epsilon, Publicis Media, PMX, and its Commerce and Digital Experience agencies, to drive growth and value for its clients.

Armstrong, based in New York, will report directly to Dave Penski, CEO of Connected Media and a member of Publicis Groupe’s executive committee. She will also join the global and U.S. Management Committees. Her primary focus will be on refining the go-to-market strategy for the Connected Media entities by leveraging the Groupe’s integrated ecosystem of paid, earned, shared, and owned media, all fueled by data.

Armstrong will work closely with business leaders to unify internal sales and marketing teams, implement innovative processes, and introduce commercial models designed to enhance transparency and client outcomes.

Amy Armstrong brings a wealth of experience to the role. She most recently served as Director of Global Customer Development at Amazon Ads and previously held the position of CEO at IPG Mediabrand’s Initiative, where she delivered innovative digital media solutions for major global brands.

Dave Penski expressed confidence in Armstrong’s appointment, “At Publicis, we are committed to building the future of outcomes-based marketing. Amy’s leadership, deep knowledge of the global media and commerce landscape, and ability to drive results will be instrumental as we integrate media channels through a single, data-powered platform.”

Publicis Groupe CEO Arthur Sadoun highlighted Armstrong’s role in advancing the Groupe’s people-first approach, “In a rapidly evolving landscape dominated by data and AI, Amy exemplifies our commitment to retaining and attracting top talent. Her ability to develop cutting-edge solutions and unite teams makes her a perfect fit for our Power of One model.”

Armstrong expressed enthusiasm about the opportunity, “Joining Publicis marks an exciting new chapter. I look forward to collaborating with exceptional talent and partners to shape the marketing landscape, leveraging innovative technologies to connect brands with consumers in impactful ways.”

Publicis Groupe’s decision to bring Armstrong onboard signals a strategic move to strengthen its leadership and client-centric approach amid a fragmented media landscape.