Amazon bags 4-year Australia rights for ICC cricket
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3 months ago 06:00:33am Television

Amazon bags 4-year Australia rights for ICC cricket

New Delhi, 06-December – 2023, By IBW Team

Amazon bags 4-year Australia rights for ICC cricket

Prime Video announced as the home of ICC cricket in Australia until the end of 2027, with every World Cup, World Test Championship Final, and Champions Trophy match streamed exclusive and live World Cup Cricket—it’s on Prime. All matches available to Prime members in Australia at no extra cost to their membership.

The International Cricket Council (ICC) and Prime Video have jointly  announced a four-year deal to provide exclusive live broadcast rights in Australia for ICC cricket, which will be available on Prime Video Australia.

The partnership will see Prime Video Australia exclusively stream all men’s and women’s events, including the Men’s and Women’s Cricket World Cups, T20 World Cups, Champions Trophy, U19s and the World Test Championship Final. The deal, for which the financial details were not made available, includes streaming rights in Australia for 448 live games from 2024 to 2027.

The deal follows the success of the ICC Men’s Cricket World Cup 2023 in India, which broke a number of records culminating in Australia lifting the trophy. The biggest Cricket World Cup ever set new records for in-stadium attendance and broadcast viewership, whilst becoming the most digitally engaged event to date, showcasing that the appetite and demand for World Cup cricket is bigger than ever, ICC said in a statement.

The new partnership, which begins January 2024, will give cricket fans across Australia exclusive access to all matches in every tournament of elite ICC competition in all cricket formats, at no extra cost to a Prime membership.

ICC Chief Executive Geoff Allardice said in a statement: “We are very excited to be entering a new four-year partnership with Prime Video for ICC cricket rights in Australia. The recently concluded Men’s Cricket World Cup has highlighted the interest and passion for ICC events across the globe, and especially in Australia.

“We look forward to working with Prime Video Australia to provide an innovative coverage of world class cricket to more fans in Australia.”

Head of Prime Video Australia and New Zealand Hushidar Kharas said: “Prime Video has worked to create a single destination for audiences to find new movies, live sports and their favourite TV shows. We are always looking for ways to deliver more value to our customers and live sports is consistently one of their top requests. We are thrilled to be able to offer our customers the live broadcast of the Cricket World Cup included in their Prime membership.

“The Cricket World Cup is one of the most viewed sporting events in the world; the recently concluded edition was watched by hundreds of millions of people. Over the next four years, Prime members in Australia will be able to watch their favourite cricket teams and players compete for the game’s biggest prize, on demand, on the device of their choice.”

Prime Video, according to a joint statement, has demonstrated its commitment to delivering premier sports viewing to Australian audiences through a series of acclaimed documentaries.  These include the ‘Test’ S1-2, ‘Making Their Mark’, ‘Shane’, ‘Warriors on the Field’ and Kick Like Tayla’.

(Photo courtesy BCCI website)

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