Amazon announced roping in Vineet Nair from Mindshare as head of media.

Nair shared about this move on his LinkedIn profile and wrote, “Excited to share that I have joined Amazon India as Media Head. It’s been a week now and everyone has been so welcoming. As I return to this organization, I am looking forward to continuing working with an amazing set of people and #workhardhavefunmakehistory again!”

“This news is also bittersweet as it meant leaving the Purple Family at Mindshare GroupM. Of my 15 years of experience, the majority of them have been spent at Mindshare where I have learned and grown as a professional every single day with new challenges. It’s what has led me to this point in my career, I am thankful for this organization and its people,” he added.

Nair was VP at Mindshare for nearly two years. He was heading the Client Leadership and Planning vertical for Mindshare Fulcrum which handles the media duties (offline and digital) for Hindustan Unilever (HUL).

This is Nair’s second stint at Amazon. Before Mindshare, Nair was a Senior Media Manager at Amazon India for nearly two years.