Actor-filmmaker Ajay Devgn and producer Danish Devgn have announced the launch of Lens Vault Studios (LVS), a content company positioned at the intersection of creativity and technology.

The new venture will focus on producing films, OTT originals, branded entertainment, gaming projects, and global co-productions, The Economic Times reported.

The studio aims to bring a tech-first approach to storytelling, blending cinematic craft with cutting-edge innovations in production and post-production. By doing so, LVS plans to deliver immersive narratives that appeal to both Indian and international audiences.

Positioning itself as a multi-format creative hub, Lens Vault Studios will not only explore traditional filmmaking but also build IPs in digital-first and interactive spaces such as gaming, branded content, and collaborations with global production houses.

Ajay Devgn, who has steadily expanded his footprint in film production over the years, now extends his creative vision into a broader ecosystem that blends entertainment with technology. Partnering with Danish Devgn, the venture signals a commitment to shaping new forms of audience engagement in an increasingly digital-first market.

More details about the studio’s first slate of projects are expected to be revealed soon.