Bollywood actor Ajay Devgn is once again the face of Prayag India, one of the country’s leading sanitaryware and plumbing solution brands. 

The renewed partnership was announced alongside the launch of Prayag’s latest pan-India campaign titled “Prayag Ghar Banaye Shaandar”, aimed at reinforcing the brand’s values of trust, performance, and authenticity in Indian households.

According to a press note shared by the company, this collaboration marks the return of a trusted association between two icons—one from cinema and the other from the world of innovation and home solutions. Ajay Devgn’s strong public image and mass appeal made him the natural choice to lead this new campaign, which celebrates not just high-quality products but the emotional and functional value they hold in people’s lives.

This is not Devgn’s first collaboration with the brand. His earlier stint as the face of Prayag India saw the success of the campaign ‘Prayag Quality Bemisal – Likh Ke Le Lo’, which went on to become a widely quoted tagline and deeply resonated with consumers. Its simplicity, authenticity, and cultural relevance made it a household phrase, symbolising quality assurance that people could depend on.

Speaking on the renewed association, Nitin Aggarwal, CEO of Prayag India, said, “Having Ajay Devgn back as the face of Prayag is a moment of great pride. His authenticity and enduring appeal across generations make him a natural fit for our brand. Our previous campaign together was not just commercially successful; it became culturally significant. With this new chapter, we are excited to deepen that bond with consumers.”

On his return to the Prayag family, Ajay Devgn said, “It’s always fulfilling to associate with a brand that stands for something real. I’m pleased to be joining hands once again with Prayag—a brand that has consistently delivered on its promise of quality and innovation. The ‘Likh Ke Le Lo’ campaign was something I truly believed in, and it was heartening to see how strongly it resonated with people. I’m glad to return and carry this story forward in a meaningful way.”

The new campaign, ‘Prayag Ghar Banaye Shaandar’, is expected to strike a powerful emotional chord with Indian consumers. It reflects Prayag’s larger vision to deliver more than just bath fittings—it aims to be a part of the fabric of Indian homes, offering comfort, trust, and premium functionality.

As Prayag India continues to expand its footprint across the country, this renewed collaboration with Ajay Devgn reaffirms its commitment to building strong emotional connections with its consumers—while delivering on product excellence, innovation, and long-term trust.