Bharti Airtel has launched Airtel Contact Center as a Service (CCaaS), an omni-channel cloud platform providing enterprises with a unified experience for all contact center solutions.

The company announced a regulatory filing with BSE on Tuesday.

The Airtel CCaaS platform enables businesses to access contact center solutions at affordable monthly costs instantly. This also eliminates the need to source voice, cloud, and software separately from multiple vendors. It comes with features like seamless call handling, call routing, call queuing, conference calling, and cloud monitoring accessible across all office locations.

Airtel CCaaS can also simplify contact center management and enhance the customer contact experience.

The Airtel platform also unifies voice-as-a-service (VaaS), cloud, and top contact centre software from leading providers like Genesys. In the filing, Airtel claims that this could significantly reduce enterprise investment for all contact centre needs.