Airtel launches OTT bundles for prepaid users

Bharti Airtel, one of India’s leading telecom operators, has rolled out a trailblazing set of entertainment-focused plans for its prepaid subscribers, offering access to over 25 top OTT platforms under a single affordable pack. With the launch of these new offerings, Airtel becomes the first and only telecom operator in India to deliver such a comprehensive digital entertainment experience to its prepaid users.

According to an official Airtel press release issued yesterday, the packs start at a compelling introductory price of Rs.279 with a one-month validity and include direct subscriptions to Netflix Basic, Disney+ Hotstar (JioHotstar), Zee5, SonyLiv, and Airtel Xstream Play Premium. This bundled entertainment is valued at approximately Rs.750, providing a massive value advantage to customers looking to access multiple streaming services without the hassle of managing separate subscriptions.

Designed to suit the evolving entertainment habits of Indian consumers, Airtel’s initiative brings together a wide range of content across international, Bollywood, and regional genres. With support for over 16 languages, subscribers can enjoy popular TV shows, blockbuster films, documentaries, and originals from platforms like Lionsgate Play, AHA, SunNxt, Hoichoi, ErosNow, ShemarooMe, and more—all seamlessly accessed through Airtel’s platform.

The telecom giant has also introduced comprehensive prepaid bundles that combine entertainment with connectivity. Priced at Rs.598 for 28 days and Rs.1,729 for 84 days, these plans offer Netflix Basic, Disney+ Hotstar, Zee5, and Airtel Xstream Play Premium alongside unlimited 5G data and unlimited voice calls, providing subscribers with a complete digital lifestyle experience.

What sets these packs apart is not only their content richness but the convenience and flexibility they offer. Customers can now subscribe directly via the Airtel Xstream Play app, simplifying their entertainment journey. Whether one seeks weekend binge sessions, regional content in vernacular languages, or international series, Airtel’s new OTT bundles cater to all viewing preferences.

With this move, Airtel has firmly positioned itself as a frontrunner in bundling telecom and entertainment, a strategy that reaffirms the company’s commitment to innovation and customer-centric services in a highly competitive market.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!