Video technology company Haivision’s fifth annual Broadcast Transformation Report, unveiled recently, reveals that IP and cloud adoption, 5G and artificial intelligence are majorly influencing broadcast productions.

Haivision, a leading global provider of mission-critical, real-time video networking and visual collaboration solutions, said its report provides insights into the state of technology adoption in the broadcast industry, apaprt from future trends.

The report, according to a company media statement from Canada, features responses from more than 800 broadcast and media professionals surveyed from October to December 2023 and reveals the industry’s top technology priorities and trends in live video contribution, IP and cloud adoption, 5G, and artificial intelligence.

Key findings from the 2024 ‘Broadcast Transformation Report’ include:

# SRT continues to be the most widely adopted transport protocol: 68 percent of respondents use SRT for live video transport, with 67 percent of those surveyed using the HEVC codec in their broadcast contribution workflows.

# Cellular transport is now mainstream: 60 percent of broadcasters currently use 3G, 4G, LTE, or 5G for live video contribution, making cellular the most popular network for transport after the internet (80 percent).

# 5G takes hold in broadcast production: 74 percent of broadcasters already use or plan to use 5G for broadcast contribution while 46 percent anticipate using 5G with private networks.

# Cloud is everywhere but on-prem still rules: 84 percent of broadcasters use at least some cloud-based technology, but only 22 percent use it for more than half of their current workflow elements.

# Artificial intelligence makes an impact: 60 percent predict AI is the technology that will have the biggest impact on the broadcast industry in the next five years, with 49 percent planning to or already using AI in their workflows.

“We’re delighted to present the 2024 Broadcast Report during Haivision’s 20th anniversary year of business. The 2024 report marks a significant five-year milestone with insights from over 800 participants, our highest respondent count to date,” said Marcus Schioler, Vice President of Marketing, Haivision.

“This year’s results reveal several interesting findings – some past trends are firmly established such as the use of SRT and the internet for live video transport. Other trends are still in evolution like the continued growth of HEVC and the use of cloud and cellular networks, while new trends emerge like the adoption of 5G private networks and A.I. technologies.”

Haivision is a leading global provider of mission-critical, real-time video networking and visual collaboration solutions. Its connected cloud and intelligent edge technologies enable organizations globally to engage audiences, enhance collaboration, and support decision making.