Fascinating stories, talented actors and incredible cultural aesthetics are reasons enough for regional audiences to binge-hard on Korean content.

From K-dramas and films to pop music, Hallyu, or the Korean wave, has steered its way into Indian viewers’ hearts and added to South Korean culture’s popularity in India.

To make things even more exciting for fans of Korean content, aha, a local entertainment OTT platform, partners with 04 Media, a Hong Kong-based global content distributor, to stream Korean content from KBS, including premium crime, drama and comedy.

Starting the last quarter of this year, 100 hours of Korean content will go live for Telugu consumers adding further value to aha’s exhaustive content library, The BusinessWeek reported.

On the launch of the Korean slate, aha’s CEO Ajit Thakur said, “We are among the fastest-growing OTTs in India, with a presence in Telugu and Tamil. Our diverse and differentiated local content has built a strong core fan base with a wide variety of content ranging from Fiction, Nonfiction, Game shows, music, talent shows, original films, live news, kids’ content, and so on.”