aha’s promoter, Allu Aravind, and promoter and CEO Ajit Thakur announced their expansion plans for the next three years at a media round table in Mumbai today, where they committed to investing over Rs 1000 crores in consolidating their current languages and expanding into new languages and genres.

Today, aha has 2000+ hours of content, including 350+ hours of exclusive and original content, and 32 million app downloads. It is best known for shows like Unstoppable with NBK and Telugu Indian Idol.

It also has 12 million monthly active users. With the addition of Telugu and Tamil, the overseas network has expanded to the United States, United Kingdom, and Australia, as well as Southeast Asia, which includes Malaysia, Myanmar, Sri Lanka, and Singapore. According to recent industry surveys, aha is already the most popular Telugu OTT service.

“We are happy with the run we’ve had in these three years,” Allu Aravind, Promoter, aha, said of the investment. We know that aha entered the market and filled a void in the OTT space by providing 100% local content. Today, three years later, we are successful in Telugu and growing quickly in Tamil, and I believe the time has come for us to expand into more languages. I am pleased to report that we have a solid growth strategy for the next three years, including expansion into new languages and genres, for which we have committed to investing Rs 1000 crores.”

“Today, aha is synonymous with 100% local entertainment,” said Ajit Thakur, CEO of aha, in addition to the specifics of the expansion plan. We believe that we have a lot more to offer in our current markets than the films and original series for which we have become known. We are committed to making aha a super app for our local audiences, and over the next three years, our platform will include gaming, news, K-dramas, short form, interactive content, and a slew of other features. Furthermore, we have begun work on our plans to launch in Malayalam and Kannada.”