Airtel Digital TV has launched a new plan in collaboration with Amazon Prime, offering subscribers access to both live TV and Amazon Prime Lite benefits.

The new “Ultimate & Amazon Prime Lite” plan allows customers to enjoy Prime Video in HD on two devices, in addition to over 350+ linear TV channels. Subscribers will also receive other Prime perks like free same-day and next-day delivery on millions of products, early access to sales, and 5 percent cashback on purchases with the Amazon Pay ICICI Bank Credit Card, the company said in a press release.

Siddharth Sharma, CEO of Airtel Digital TV, expressed excitement about the new partnership:
“The growing demand for mobile entertainment has prompted us to expand our TV offerings, providing customers with anytime, anywhere access. Our partnership with Amazon Prime enhances our content lineup and offers customers unparalleled experiences with prices starting as low as INR 521 for Hindi content.”

Shilangi Mukherji, director & head of SVOD business, Prime Video India, added:
“The collaboration with Airtel Digital TV makes access to Prime Video’s full selection of content even more seamless, offering users a broader selection of movies, series, and Prime Lite benefits like free same-day delivery across millions of products.”

Plan Options and Benefits
Price Pack Name Duration (Days)
INR 521 Hindi Ultimate & Amazon Prime Lite 1M 30
INR 2288 Hindi Ultimate & Amazon Prime Lite 6M 180

Subscribers of these plans will have access to a variety of popular Prime Video Originals, such as ‘Mirzapur’, ‘Panchayat’, ‘The Family Man’, and international hits like ‘The Boys’ and ‘The Lord of the Rings: The Rings of Power’.

The launch of this plan aims to offer holistic home entertainment by combining live TV and OTT content at affordable rates, enriching the viewing experience for Indian audiences.