After Apple, Airtel, via DTH biz, ties up with Amazon Prime

Airtel Digital TV has launched a new plan in collaboration with Amazon Prime, offering subscribers access to both live TV and Amazon Prime Lite benefits.

The new “Ultimate & Amazon Prime Lite” plan allows customers to enjoy Prime Video in HD on two devices, in addition to over 350+ linear TV channels. Subscribers will also receive other Prime perks like free same-day and next-day delivery on millions of products, early access to sales, and 5 percent cashback on purchases with the Amazon Pay ICICI Bank Credit Card, the company said in a press release.

Siddharth Sharma, CEO of Airtel Digital TV, expressed excitement about the new partnership:
“The growing demand for mobile entertainment has prompted us to expand our TV offerings, providing customers with anytime, anywhere access. Our partnership with Amazon Prime enhances our content lineup and offers customers unparalleled experiences with prices starting as low as INR 521 for Hindi content.”

Shilangi Mukherji, director & head of SVOD business, Prime Video India, added:
“The collaboration with Airtel Digital TV makes access to Prime Video’s full selection of content even more seamless, offering users a broader selection of movies, series, and Prime Lite benefits like free same-day delivery across millions of products.”

Plan Options and Benefits
Price Pack Name Duration (Days)
INR 521 Hindi Ultimate & Amazon Prime Lite 1M 30
INR 2288 Hindi Ultimate & Amazon Prime Lite 6M 180

Subscribers of these plans will have access to a variety of popular Prime Video Originals, such as ‘Mirzapur’, ‘Panchayat’, ‘The Family Man’, and international hits like ‘The Boys’ and ‘The Lord of the Rings: The Rings of Power’.

The launch of this plan aims to offer holistic home entertainment by combining live TV and OTT content at affordable rates, enriching the viewing experience for Indian audiences.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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After Apple, Airtel, via DTH biz, ties up with Amazon Prime

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