Airtel Digital TV, CMEPL launch ‘Anime Booth’

Bharti Airtel (Airtel) has teamed up with Culver Max Entertainment Private Limited (CMEPL) to introduce ‘Anime Booth,’ revolutionizing anime viewing in India.

The linear service, initially available in Hindi, promises uninterrupted and ad-free anime content, catering to the fervent fanbase of anime enthusiasts.

Accessible through Airtel’s DTH services, including Airtel Digital TV and Airtel Xstream TV, ‘Anime Booth’ comes at a subscription cost of only Rs. 1.8 per day, providing an affordable and accessible platform for users to immerse themselves in their favorite anime series without interruptions.

CEO of Airtel Digital TV, Siddharth Sharma, expressed excitement about the groundbreaking collaboration with Sony, emphasizing the commitment to deliver innovative and captivating content to Airtel’s valued customers. ‘Anime Booth’ signifies a pivotal advancement in anime viewing in India, offering an exclusive and ad-free platform to enhance the entertainment experience.

Leena Lele Dutta, Business Head of Sony YAY! (CMEPL), acknowledged the global surge in anime’s popularity and its remarkable growth in India. The introduction of ‘Anime Booth’ aims to meet the escalating demand, promising to transform and elevate the anime viewing experience for the enthusiastic Indian fan community.

The channel boasts an ever-expanding library, with periodic additions of new anime series. The collaboration underscores the commitment of both CMEPL and Airtel to providing innovative and diverse content experiences for their extensive subscriber bases.

‘Anime Booth’ is poised to become a go-to destination for anime enthusiasts, offering a seamless and immersive viewing experience.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Airtel Digital TV, CMEPL launch ‘Anime Booth’

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