Resonating well at an emotional level with the Indian audiences, Aaj Tak’s recent social campaign ‘Mera Swabhimaan’ has garnered a million plus views across all platforms within the first day of its launch.

The interactive campaign, launched in association with Lux Cozi, was unveiled officially on October 3 during prime time on Aaj Tak. It urged the viewers to submit their entries and the channel was flooded by a whopping number of more than 25,000 submissions from people against being ill-treated, a press release from the news channel on Thursday stated.

This is the largest number of active participants any telecasted campaign has ever witnessed in such a short span of time, the statement claimed.

The momentum gathered even more traction by recording more than 35000 tweets on micro-blogging platform Twitter within two hours. Many celebrities and influencers, including well known actor Rajpal Yadav, came in support of the working class by joining their hands with ‘Mera Swabhimaan’ campaign.

The massive response received by the goes on to show “how profound the problem of ill-treatment of working class is and how deeply affected this section of people are”, the press release said.

The campaign struck a chord at an emotional level with the blue-collar workers and a few sensitive and sensible sections of the society. Aaj Tak’s well-planned, well-timed and well-executed initiative once again has proved the leading Hindi news channel’s determination in not only broadcasting just journalism, but also to spotlight and curb social malaises.