Amidst a plethora of OTT platforms in India, domestic and global, and even as such businesses are still trying out ways to better monetise their offerings, a new service has been launched.

Touted as India’s ‘first family-friendly OTT platform’, Storydek was unveiled at an event held in Mumbai with celebs from the entertainment industry in attendance.

Storydek is owned by Anand and Pallavi Gupta.

Actors Rahul Mahajan, Samiksha Bhatnagar, Gulshan Pandey, Shagufta, Gurleen Chopra, Sahila Chaddha were among others who attended the launch event, according to a press release from the streamer.

The launch campaign #SabkaOTT is given to emphasise the fact that the content on the platform can be viewed with the entire family, suitable for all ages free of any vulgar, sexual or gory material, the media statement claimed.

Mahajan, who’s hosting a talk show on the new OTT platform, said, “I am very happy to be associated with Storydek. I urge people to consume good and clean content.”

‘Dharavi Bank’ actress Samiksha Batnagar said, “Storydek’s USP is complete family entertainment.  I got an opportunity to work with accomplished actors and the team knows its job really well.”

Some original projects include ‘Avaruddh’, ‘Black Justice’, ‘Hayat’, ‘Rajwaado’, ‘Mera Baap Kaun Hai’, ‘Night Driver’, ‘Manglik’, ‘Shery’, ‘Ghar Ghar Chala Rasgullelal’, ‘Talent Hunt 2023’, ‘3 Couples’, ‘Short Film Festival’, ‘Julia, Ek Shaam aap ke naam’, ‘Jafar’, ‘Butterfiles’, ‘Bhagwaan Shaitaan chale chutti par’.

 Apart from these shows, more than 50 Indian movies were made available on the dashboard. The content is available in Hindi and will be dubbed in other regional languages in future, the press release said.

“Storydek makes such content where family and individuals can sit anywhere and enjoy films, web series and much more. Popularity and demand in youth have led to increasing viewership of digital platforms. There was a dearth of family-friendly OTT platforms,” founders Anand and Pallavi Gupta said in a statement.

Seconding the opinion, Business Head and Channel Head of Storydek Haresh Togani said, “While we don’t intend to compete with others, we shall give the audience a wide variety of prime and classic content at affordable price.”

The platform comes with a user-friendly app that will run on a subscription model.