NDTV has appointed Siddharth Raj Dengre as its new Head of Digital Commerce, strengthening its focus on building new-age revenue streams at the intersection of media and retail.

The development was shared by Dengre through a LinkedIn update, where he described the move as a new chapter in his professional journey. In his note, he emphasised his intent to work at the convergence of content and commerce, signalling NDTV’s growing ambitions in the digital ecosystem.

In his new role, Dengre will lead the network’s efforts to integrate media with commerce, driving initiatives aimed at unlocking new monetisation opportunities. His mandate includes scaling digital-first offerings and developing innovative strategies that align content consumption with transactional experiences.

A seasoned professional in the digital space, Dengre brings with him experience in building and executing commerce-led growth strategies. His appointment comes at a time when media companies are increasingly looking beyond traditional advertising models to diversify revenue streams through e-commerce and content-led marketplaces.

For NDTV, the move reflects a broader shift in strategy as it continues to expand its digital footprint. With audiences spending more time online and consumption patterns evolving rapidly, the integration of commerce within content ecosystems is emerging as a key growth lever.

Dengre’s appointment is expected to play a crucial role in shaping NDTV’s digital commerce roadmap, as the network looks to create a more integrated, scalable, and future-ready business model in an increasingly competitive media landscape.