Samsung TV Plus has announced that the premium FAST service has surpassed 100 million monthly active users (MAUs) globally, a major milestone as the service celebrates massive growth. With streaming hours increasing 25 percent year-over-year, engagement also reached new heights in 2025, reinforcing the platform as one of the most-used streaming apps in the world.

In an ever-evolving streaming landscape, Samsung TV Plus, according to a company media statement issued in London earlier this week, stands out by connecting advertisers with highly coveted audiences, including millennial families and influential viewers in a brand-safe environment built for engagement.

Driven by industry-leading audience loyalty (92 percent retention after three months), Samsung TV Plus remains one of the stickiest and most effective streaming services for marketers looking to drive meaningful outcomes.

“Our focus remains on delivering premium, authentic experiences that connect our audiences around the world — and this year’s breakthrough interactive moments, live events, and innovative partnerships show just how powerfully that resonates,” said Salek Brodsky, Senior Vice President & Head of Global, Samsung TV Plus in a statement.

“Surpassing 100 million monthly active users is an extraordinary milestone that reflects the trust our viewers place in Samsung TV Plus and the team’s commitment to providing exceptional entertainment made for every moment,” Brodsky added.

Last year, Samsung TV Plus dominated the cultural zeitgeist with its bold expansion into live events. The service’s foray into fan experiences — most notably the Jonas Brothers’ livestreamed concert series —unlocked the power of Samsung TV Plus’ scale and leveraged its innovative technology.

In a standout moment during the livestream of the ‘JONAS 20: Greetings From Your Hometown’ tour, Samsung TV Plus launched a first-of-its-kind FanVote, which gave fans at home the power to vote for their favourite song via remote, with the winning track performed live on stage. This interactive poll delivered unprecedented results, with an over 13 percent response rate among CTV viewers, underscoring Samsung TV Plus’ ability to turn passive viewing into active engagement on the biggest screen in the home.

Samsung TV Plus further solidified its position as a home for creator-led partnerships with some of today’s  leading digital storytellers including Mark Rober, Michelle Khare, Dhar Mann and Smosh, among others. These milestones — alongside industry-disrupting partnerships with Spotify, David Letterman, and leading sports leagues spanning NHL, MLB, NBA and NFL — continued to solidify Samsung TV Plus as a destination for culturally resonant, premium programming, the media statement stated.

Samsung TV Plus offers over 4,300 channels globally, including Indian and/or those available in India, all for free. It is available in 30 countries exclusively across Samsung TVs, Samsung Galaxy phones, Galaxy Tab, and Smart Monitor lineups.