Prime Video and Amazon MGM Studios have expanded Kali Sayak Mukherjee’s leadership mandate, appointing him Head, Creative Marketing for the APAC and ANZ regions. In his new role, Mukherjee will lead creative marketing and production efforts across India, South East Asia, Australia, New Zealand and Japan, placing him at the centre of the platform’s regional storytelling and brand-building strategy.

The appointment marks a significant step up after more than six years with Prime Video India, where Mukherjee played a key role in shaping the platform’s creative and cultural voice. His work across series, films and sports helped define how Prime Video positioned its content in a crowded and fast-evolving entertainment market, contributing to the service’s strong brand recall and audience connect in India.

Over the years, Mukherjee has held multiple creative leadership roles within Amazon. Most recently, he served as Creative Marketing Head for Amazon Prime Video India, and earlier as Senior Creative Director for Series and Sports Marketing. He joined Amazon in 2019 as Creative Director, where he focused on building high-impact, content-led brand narratives across formats and genres.

Before moving into the streaming ecosystem, Mukherjee spent over six years at 22Feet Tribal Worldwide as Content Lead. During this phase, he worked on digital-first campaigns and long-form storytelling for marquee brands such as Volkswagen, Red Bull, eBay India, Mahindra Rise, Dunkin’ Donuts and Kinder Joy. His early career also included stints as a Digital Content Strategist and as an Anchor and Producer at NDTV-Hindu, where he created television content spanning food, travel and documentary programming.

With a background that bridges journalism, digital content creation and large-scale entertainment marketing, Mukherjee now takes on a truly international brief. His expanded role will see him leading diverse teams across multiple markets and cultures, overseeing how Prime Video’s stories are creatively shaped, produced and presented to audiences across the APAC and ANZ regions.

The elevation reflects Prime Video’s continued emphasis on strong, locally resonant creative marketing as it scales its presence across global markets while maintaining a distinctive voice in each geography.