News18 Bangla’s Durga Puja brand campaign, crafted in collaboration with Daaker Shaaj, has earned a place on Ads of the World, celebrating its powerful storytelling and creative brilliance. The recognition marks a proud milestone for the regional news channel, reaffirming its commitment to innovation and cultural storytelling.

Durga Puja, the most awaited time of the year for Bengalis, goes far beyond a religious festival — it is a vibrant celebration of art, emotion, and community. Drawing inspiration from this grand cultural spectacle, the campaign beautifully captures the essence of Bengal’s biggest festival through the artistry of Daaker Shaaj. Using the traditional “boom” as a symbolic motif, it portrays everyday Puja moments with deep emotion and authenticity.

According to a News18 Bangla press release, the campaign’s Bengali copy intricately weaves together stories of diversity and festive togetherness, uniting people across communities through the shared spirit of Durga Puja. Each frame reflects the festival’s grandeur and inclusivity, capturing the rhythm, colour, and emotion that define Kolkata’s most cherished celebration.

The creative concept was brought to life by Inner Circle, marking the second consecutive year that News18 Bangla’s Durga Puja campaign has been featured on Ads of the World. This back-to-back recognition underscores the brand’s consistency in crafting culturally rooted, emotionally resonant narratives that go beyond conventional advertising.

Sharing his thoughts on the campaign, Gourav Sinha, RMM East, Xiaomi India, said, “Durga Puja is not only a religious festival but an emotive experience for people of Bengal. This campaign by News18 Bangla brilliantly captures that spirit, blending rich culture with compelling storytelling.”

Echoing the sentiment, L. Muralikrishnan, CMO & Co-founder, Wow! Momo, added, “Durga Puja is not just a festival — it’s a celebration of myriad hues of what Bengal stands for; which is ‘For All. By All.’ This campaign for News18 Bangla beautifully captures that essence. It’s inspiring to see such a seamless blend of cultural authenticity with inclusive storytelling — a reminder that great ideas not only engage but unite.”

By celebrating the vibrancy and inclusivity of Durga Puja, News18 Bangla’s campaign goes beyond creative brilliance — it becomes a reflection of Bengal’s heart and heritage. With its evocative storytelling, the campaign inspires, connects, and brings communities together, showing how culture-driven narratives can transcend boundaries and create shared joy.