Chrome Talkies, the thought-leadership platform from Chrome DM, has taken a fresh leap by blending candid industry chats with deep data-driven insights. In its latest episode, hosted by Pankaj Krishna, Founder & CEO of Chrome DM, the creators of ‘Bindiya Ke Bahubali’ came together for a conversation that went beyond the usual storytelling.

Director Raj Amit Kumar, along with actors Sushant Singh and Ranvir Shorey, shared anecdotes from their creative journey while Chrome OTT (COTT), the company’s proprietary analytics platform, brought performance insights into the mix.

According to a Chrome Talkies press release, this episode stood out not just for the casual candour of its conversations but for how it was underpinned by comprehensive COTT data. The analytics offered a layered view of how ‘Bindiya Ke Bahubali’ performed across reach, engagement, binge-watching behaviour, device consumption, and demographics, giving both creatives and executives a clear sense of impact.

The broader context underscores why this integration matters. India’s OTT market has surged dramatically, with digital viewership climbing from 392 million in January 2020 to 628 million subscribers by January 2025, according to COTT Analytics. This meteoric rise has created unprecedented opportunities for filmmakers, marketers, and platforms alike. For ‘Bindiya Ke Bahubali’, the data revealed not only how audiences engaged with the series but also provided advertiser-friendly insights such as gender distribution and audience demographics.

What makes Chrome Talkies different is its unique dual approach. While most industry platforms lean either on informal discussions or dry statistical analysis, Chrome Talkies bridges the two. The relaxed yet meaningful dialogue with the ‘Bindiya Ke Bahubali’ team was balanced by granular analytics, ensuring both creative professionals and business strategists walk away with valuable takeaways.

Looking ahead, the insights could not have come at a better time. With Season 2 of ‘Bindiya Ke Bahubali’ planned for a Diwali release, the creators now have a roadmap on what resonated and what can be improved. COTT’s in-depth tracking of viewing patterns, device preferences, and audience behaviour equips the team to refine marketing and distribution strategies for maximum impact.

By marrying storytelling with statistics, Chrome Talkies is setting a new industry benchmark. It is positioning itself as a must-watch for those invested in India’s fast-evolving digital entertainment landscape, where creativity thrives but data drives direction. Episodes of Chrome Talkies are available on YouTube, while COTT continues to provide comprehensive analytics for India’s booming OTT ecosystem.