InKhabar, a growing force in India’s digital news and content space, has marked a significant milestone with the success of its three original shows — ‘Mayanagri’, ‘Bahi Khata’ and ‘Sair Sapata’ . Together, these properties have reached more than 25 million viewers across YouTube, Instagram, X, Facebook, and InKhabar’s own digital platforms, signalling the network’s rising influence among digital audiences.

According to a press release, Mayanagri has emerged as a cultural phenomenon that extends well beyond film updates and Bollywood chatter. It has carved a niche as a one-stop destination for modern pop culture, blending celebrity exclusives, sharp reviews, and lifestyle trends. With its ability to reflect both the glamour and grit of the entertainment world, the show has become a powerful platform shaping conversations, influencing aspirations, and attracting advertisers eager to connect with India’s young and aspirational audience.

Alongside, ‘Bahi Khata’ and ‘Sair Sapata’ have been redefining how Indians engage with finance, travel, and culture. While Bahi Khata has won attention by making sense of market movements, IPOs, and investment strategies in a clear, accessible format for both new and seasoned investors, Sair Sapata has struck a chord through its vibrant storytelling that captures the colours, flavours, and experiences of everyday India. Together, the two shows have positioned themselves as movement platforms that advertisers can leverage to align with ambition, exploration, and discovery.

Speaking on the achievement, Akshansh Yadav, CEO of ITV Network Digital, said, “These original IPs are thriving communities where millions of viewers feel at home. For advertisers, they represent trusted spaces to engage with audiences in ways that are authentic and lasting.”

Adding to this, Dr. Aishwarya Pandit Sharma, Chairperson of ITV Foundation, remarked, “The shift from traditional news delivery to content-driven engagement is unmistakable. Platforms like InKhabar are no longer just news outlets, they are content powerhouses creating original formats that audiences want to consume. This transformation creates a fertile ground for brands to integrate seamlessly with compelling, high-value content.”

With a strong 25 million reach and growing, InKhabar’s original shows are now being seen as premium storytelling avenues that not only build awareness but also create deeper brand loyalty and engagement opportunities for advertisers.