Over-the-top (OTT) streaming platform SONYLIV has upraised Amogh Dusad as head of business operations.

In 2019, when the platform is commenced on its alteration journey, Amogh was given the position of head – programming and new initiatives, digital business at Sony Pictures Networks India.

His role was to handle strategic planning, operations, viewership management, and analytics for SonyLIV.

Over a career transversing 18 years, he has delivered in leadership positions covering different facets of the broadcast and digital industry.

This has included content acquisition, partnerships with content creators, gaming and second-screen interactivity initiatives, digital content creations, revenue maximization for digital products, consumer insights, and analytics.

Earlier in his career, he has also led the insights and programming strategy for SET, the flagship channel of Sony Pictures Network India.

In this role, he was responsible for the overall business strategy for the channel, consumer insights, and collaborations on the creative development to drive the viewership of Profit & Loss management.

While the SonyLIV was largely dependent on its catch-up content and sports portfolio, it ramped up with its content library in the last couple of years.

The platform was also rebranded with a new vibrant logo in the last year. Its originals series, including Avrodh, Gullak, Undekhi, and especially Scam 1992: The Harshad Mehta Story have created quite a buzz in the market.